Consumer perception of Mercadona Essay

A

SIMPLE

OF

MERCADONA

Mercadona

is definitely

one

of

the

many

successful

The spanish language

food

division

chains.

Delivered

in

1977

in

Valencia

as

a

grocery

shop

into

a

supermarket

chain

with

operations

in

more

than

46

provinces

in

Spain.

The

business

model

is

reinforced

by

good

foundations:

determined

employees,

method

excellence

to

deliver

the

highest

top quality

at

the

lowest

selling price,

satisfied

consumers,

satisfied

society

and

created

value

pertaining to

shareholders;

most

with

a

mind

established

on

the

long

term.

In

the

90s,

the

competitors

based

their

technique

in

providing

certain

items

with

strong

advertising

support.

This

method

they

motivate

consumers

to

visit

the

stores

and,

in

addition

to

these kinds of

products

in

sale,

obtaining

the

others

of

the

shopping

cart.

In

93

Mercadona

commences

with

their

policy

of

Always

Low

Prices

(in

Spanish,

Dia a dia

Precios

Bajos

–

SPB)

without

reducing

the

top quality.

They

eliminated

advertisements

and

promotions

or

offers

in

order

to

maintain

the

minimum

product

price

through

the

complete

year.

The

aim

is usually

that

the

consumer

is definitely

well

aware

that

in

Mercadona

will

always

discover

the

finest

price

readily available,

regardless

of

the

month,

days

or perhaps

product

he

chooses.

This kind of

competitive

benefit

is

obtained

through

a

strong

insurance plan

of

helping

products

that

offer

a

better

value

/

quality

ratio,

no matter

of

the

manufacturer.

This kind of

strategy

features

been

adopted

increasingly

more than

recent

years,

not

just

in

The country of spain,

but

we all

can

find

foreign

grocery stores

such

since

Tesco,

Melange,

Jusco

or perhaps

Giant,

capitalizing

on

community

manufacturers

to

produce

products

of

it is

own

brands.

There

is definitely

no

hesitation

that

the

price

of

this

item

private

ingredients label

can

become

as

low

as

additional

own

brands,

but

the

price

can be

not

the

only

factor

influencing

the

intention

to

purchase

regional

consumers.

Other

factors

these kinds of

as

consumer

perception

about

price,

quality,

confidence,

social

influence

and

brand

photo

are

likewise

factors

to

be

taken

into

accounts

when

analysing

purchase

objective.

However ,

in

the

circumstance

of

Mercadona,



Essay regarding Left Mind vs . Right Brain

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