Harley-Davidson Diversification Essay

Executive Overview

Harley-Davidson, Incorporation. is primarily in the business of recreational vehicle. Harley-Davidson was designed in 81 and is based in Milwaukee, Wisconsin. Harley-Davidson can be described as true American success story. From their moderate beginnings in Milwaukee, Wisconsin to one of the very recognized company names globally, they have been passionate about motorcycles.

Harley-Davidson, Incorporation. has a moderate to advanced of diversification in the motorbike industry. The organization owns and operates in various countries all over the world, and provides plans to enter more if the time is right.

Harley-Davidson, Inc. has taken many jobs to local areas and made various joint endeavors and assignments to help the city and the business. The company has been looking at what did but still does get them to the number one owner of motorbikes in the United States and World wide.


Harley-Davidson, Incorporation. is a company more than 105 years old that styles, manufactures, and markets heavy weight motorbikes, motorcycle parts, and components, as well as collectors items and riding apparel. The world wide part of Harley-Davidson include is a huge area which has a world wide network of more than a couple of, 000 retailers. The company includes a low to moderate amount of diversification where seventy-five to ninety percent of the revenue comes from a single business (Hitt, 2010, p. 160). The company has company control over the industry, and has its own competitors in the United States as well as other areas of the world. The competitive strategy used by Harley-Davidson is a extremely differentiated range of products combined with a build-to buy manufacturing capacity. Harley-Davidson likewise attributes their success to their loyal firm base, and a long-term strategy of creating the perfect labor force in their firm. By obtaining a diversified employees, Harley-Davidson provides fresh ideas and views to the table confident of discovering techniques to charm and interest...

References: Harley-Davidson, Inc.,. (2010, December). Harley-Davidson, inc. 2010 annual report. Retrieved coming from http://www.harley-davidson.com/en_US/Media/downloads/Annual_Reports/2010/HD_Annual2010.pdf.

Harley-Davidson, Inc., (2010, December). Harley-Davidson, inc Factsheet. Retrieved via www.harleydavidson.com/wcm/Content/Pages/Student_Center/student_center.jsp

Hitt, Michael A.. Strategic Administration: Competitiveness and Globalization, Principles and Situations, 9th Edition. South European Educational Publishing, 01/01/2010. l. 160.

Korzeniewski, J. (2008, July 11). Officially Standard: Harley-Davidson purchases MV Agusta, Cagvia. Recovered from http://www.autoblog.com/2008/07/11/officially-offical-harley-davidson-purchases-mv-agusta-cagiva/

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