International Record of Physical Distribution & Logistics Management Logistics Techniques for Global Businesses
James C. Cooper
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Wayne C. Cooper, (1993), " Logistics Methods for Global Businesses", International Log of Physical Distribution & Logistics Managing, Vol. 23 Iss some pp. doze - twenty three
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An specific examination of factors critical to the
success of worldwide logistics tactics, investigating their very own formulation and implications to get management.
Undoubtedly, as the globalization continues, the
personality of businesses must modify. The following
estimate from Levitt captures this point:
The international and the global corporation are not the
same thing. The international corporation operates in a
quantity of countries and adjusts its products and prices in
each - at substantial relative costs. The global firm
operates with resolute certainty - for low relative costs -- as if the whole planet (or key regions of it) were an individual
entity; that sells similar things in the same manner everywhere. Inevitably, considerable debate has developed on how considerably
global standardization can go. While Levitt refers to
products for sale in the same way all over the place, others
including Kotler, Douglas and Wind and Jain, have
identified significant limitations to the standardization of
advertising in many sectors. Similarly Piore and
Bartlett and Ghoshal point to the rejection of
standardization in lots of products by a large and growing
selection of consumers.
As standardization can be related both equally to the
techniques and contents of marketing, it is a related
story intended for logistics. Movie theater operations in logistics, pertaining to
example, are highly variable across the world and
the priorities for management in, say, The european union will...
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