According to Elliot et al (2010) the five components of the macro-environment would be the •political environment – changes in laws and government influence, •economic environment – obtaining power and spending habits, •socio-cultural environment – people component; grow older, sex, competition, location, corporate and business social responsibility, •technological environment – developments in technology changing how we communicate, and; •legal environment – societal values, awareness, preferences and behaviors. Example of current major operational change or industry trend for every single component Politics – Becomes Australia's work environment health and security laws (Elliot et approach, p48) have got changed the operating environment of many businesses, Economic – Long term tendencies such as recessions and most lately the global recession affect the marketing industry mainly because these circumstances reduce spending potential, Socio-cultural – different sets of people have diverse tendencies and trends, a team of affluent young adults would be very likely to go out for any night inside the city than the usual group of people with young children. There is also a trend for big business to be seen to be helping the planet, McDonalds and the Earth Bank will be sponsoring tidy up Australia Day this year (CUAD Website), Technical – Technology changes and updates very frequently like a more advanced alternative comes on industry, apple introduced their ipad tablet only a year ago and it is now out-of-date by the fresh iPad2 being released available for sale on twenty fifth March (apple website), and; Legal – Regulations and laws transform with time and Governments, various industries have adopted codes of conduct as a home regulatory system (Elliot ainsi que al 2010). Spark (2008) discusses 6 forces in the Macro environment, he involves legal in political and brings out market, natural environment and cultural separate forces of socio-cultural environment.
Spark, M., 2008, Marketing Ideas – MAR110 lecture one particular notes, SUT,...
Spark, Meters., 2008, Advertising Concepts – MAR110 lecture 1 paperwork, SUT, Melbourne
Elliott, G., Rundle-Thiele, H., Waller, Deb., 2010, Advertising, John Wiley, Milton.
http://www.cleanupaustraliaday.org.au/about/supporters-and-partners, viewed 9/3/2011
http://www.apple.com/au/ipad/, looked at 9/3/2011