RED OCEAN AND BLUE OCEAN STRATEGY Essay

п»їRED WATER AND BLUE OCEAN TECHNIQUE

MANAGEMENT AND INNOVATION RUNNING A BUSINESS MODELS

LUIS DANIEL DUARTE AISPURO A01114331

In the world of organization there are many strategies to work, plus they are very different, in this case im likely to talk about the blue marine strategy, and the basic for this strategy is that companies need no challenges themselves, not with other companies, on the other hand we all said that a business has a red ocean strategy when they take on other companies, and thats why these a couple of are different, not only in the color, as well in the idea.

BLUE OCEAN STRATEGY

This concept comes from an e book with the same name " Blue Water Strategy" (Harvard Business Assessment Press 20050), by W. Chan Ellie and Renee Mauborgne. The primary concept dans le cas ou avoid the weakling path of business, and thats how we know the reddish colored oceans, instead of looking how you can compite together with the others, make new ways to work and free of competition. The main idea of this is to make a model of organization with inexpensive and that low priced be the differentiation, each time a Company achieve that, get it the blue marine. To celebration the differentiation and the low priced there are some key inquiries that part some basic stuff that is neccesary to join the green ocean. •Raise: What elements should be elevated well over a industry's common? •Eliminate: Which in turn factors that the industry provides long competed on should be eliminated? •Reduce: Which factors should be reduced well under the industry's regular? •Create: Which will factors should be created which the industry never offered?

For a few companies it is complicated answer this inquiries, but in simple fact, this are some elements that companies in the red ocean, observe in the opposing way. In the blue ocean your Company is a principal factor, defined as the title indicates, you have all the wГЎter for yourselve. They need to replace the concept of competition, and give attention to the competition inside the Company, that means that they need to examine every proven fact that comes from the...

References: http://thomasafowler82.wordpress.com/2013/09/10/what-is-red-ocean-strategy-and-why-should-writers-try-to-avoid-it/

http://www.businessnewsdaily.com/5647-blue-ocean-strategy.html

http://www.blueoceanstrategy.com/concepts/glossary/glossary-red-oceans/



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