Swot Kingfisher Airline Dissertation

Company Account

Kingfisher Airlines Limited is definitely an aircarrier based in Bangalore, India. This can be a major Indian airline functioning 218 routes a day and has an intensive network to 37 destinations, with strategies for local and long-haul international services. Its main bases are Bangalore International Airport, Bangalore, Chhatrapati Shivaji Airport terminal, Mumbai and Indira Gandhi International Airport, Delhi. Kingfisher Air carriers, through one of its holding companies United Breweries Group, provides acquired 26% stake in the budget air travel Air Deccan and provides option to purchase further of 20% stake from the second market. Kingfisher is among only 6th airlines on the globe to have a a few star score from Skytrax, along with Asiana Airlines, Malaysia Air carriers, Qatar Air passage, Singapore Air carriers and Cathay Pacific Breathing passages.


The airline began operations about 9 May possibly 2005, following a lease of 4 Airbus A320 plane. As of Come july 1st 2007, Kingfisher operates simply on home routes, nevertheless it has released plans to begin flights to the USA with Airbus A340 and Airbus A380 plane. The air travel is possessed by the Usa Breweries Group. The flight promises to suit the needs of atmosphere travellers and provide affordable air prices. Kingfisher Airlines' main " luxury" part is its In-Flight Entertainment System.

The air travel was the initial in India to in the beginning, and to continue, to operate using new aircraft. On Summer 15, june 2006 it became the first (and only) Of india airline to order the Airbus AIRBUS380. It located orders for 5 A380s, 5 Airbus A350-800 plane and a few Airbus A330-200 aircraft within a deal appreciated at over $3 billion. An AIRBUS380 arrived upon 6th May possibly 2007 in New Delhi and in Mumbai on eighth May within Kingfisher's second anniversary festivities


PEST Research An Introduction

AN INFESTATION analysis looks at the exterior business environment. PEST means Political, Economical, Socio ethnical and Scientific. The research examines the effect of each of those factors (and their interaction with each other) for the business. The results then can be used to take advantage of opportunities and to help make it contingency programs for risks.


•ecological/environmental issues

•current legal guidelines home market

•future legal guidelines

•European/international legislation

•regulatory systems and operations

•government policies

•government term and change

•trading policies

•funding, grants and initiatives

•home industry lobbying/pressure organizations

•international pressure organizations Economic

•home economy situation

•home economy trends

•overseas economies and trends

•general taxation issues

•taxation particular to product/services

•seasonality/weather issues

•market and trade cycles

•specific industry elements

•market routes and distribution developments

•customer/end-user drivers

•interest and exchange costs


•lifestyle trends


•consumer attitudes and opinions

•media landscapes

•law changes impacting social factors

•brand, company, technology image

•consumer shopping for patterns

•fashion and role versions

•major events and influences

•buying get and tendencies

•ethnic/religious factors

•advertising and publicity Technical

•competing technology development

•research financing

•associated/dependent technologies

•replacement technology/solutions

•maturity of technology

•manufacturing maturity and capacity

•information and communications

•consumer shopping for mechanisms/technology

•technology legal guidelines

•innovation potential

•technology access, licensing, patents

•intellectual property problems



The airline, that is now not allowed to operate in the international skies, has dedicated to purchase more than 20 Airbus wide physique aircraft, which include five Airbus A-380, five A-330 and five A-330, which will start arriving later...

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